Pepsi Chooses Beecell as its SMS Service Provider for its Summer Campaign for of 2007

Amman, Jordan - (July 2007) - Beecell, a Jordanian mobile value added services solution provider, recently signed an agreement with Pepsi Corporation. Through this agreement, Beecell will be taking part in Pepsi’s “Sea of Stars” 2007 Summer Campaign alongside Rotana.

Throughout the campaign’s duration and ongoing aims to provide its clients with top quality services, Beecell will be providing Pepsi lovers across the region the opportunity to win spectacular prizes. Pepsi fans may now send an SMS featuring the number placed on the cap of the Pepsi bottle, granting them automatic entry into a raffle draw to be held at Pepsi’s headquarters in Amman. The same SMS will also allow them to instantly receive a free ring tone from Rotana.

Prizes going into the daily draw throughout this campaign will include five 2008 Mercedes, and five Sony Ericsson Mobile Handsets, and this is all made possible through the cutting edge communication solutions that Beecell is offering.

Mr. Bashar Hantouli, CEO of Beecell said, “We are happy to be joining forces with Pepsi and Rotana in this vibrant and exciting summer campaign, for this event solidifies the fact that Pepsi is a provider of quality services and fun experiences for its fans. We share these same ideals at Beecell and through our technological know how, we hope to be providing our clients and Pepsi fans across the region with quality based mobile experiences”.

Mr. Tareq Saqqa the General Manager of Pepsi in Jordan said, “We at Pepsi are sure that Beecell’s contributions to this campaign will be valuable, for they will help provide all participants in our summer promotion a more interactive and exciting experience.”

It is worth mentioning that Beecell offers a number of content services to mobile users including: SMS news and alerts, MMS news and alerts with images, video downloads, ring tones, wallpapers, animations, themes and news over WAP. Its services are accessible via a network reaching over 18 mobile operators, and over 35 million subscribers across the region.