Beecell and Dubai Sports Channel bring Gulf Cup 18 to Mobile Phones

Amman, Jordan-(January 2007) - Beecell, a Jordanian mobile value added services solution provider, recently signed a contract with Dubai TV Sports Channel to provide football fans across the region with full Mobile coverage for the 18th Gulf Cup tournament. The tournament shall be held in Abu Dhabi during the period of January 17th and January 30th 2006. Through Beecell, fans will be able to keep themselves updated on the latest developments pertaining to this regional event.

This service will allow subscribers across the region to receive rich content pertaining to the tournament via text messages (SMS), multimedia messages (MMS), Wireless Application Protocol (WAP), and for the first time the Gulf Cup tournament can be watched through Mobile Video Streaming.

With this partnership, Beecell and Dubai Sports channel will provide mobile users across the region with a unique sporting experience through their Mobile phones. The Gulf Cup Mobile Services will be available to more than 20 GSM operators in the Middle East, giving over 30 million GSM mobile users the opportunity to keep themselves updated on match schedules, results, statistics, team standings, tournament news, and live broadcasts of the event itself. Mr. Ahmed Al Shaikh the Chairman of Dubai Sports Channel said, “Dubai Sports Channel takes this chance and this partnership to bring to the viewers the best sports events, and it will use the new media to reach its valuable viewers in the Arab World.”

Commenting on this agreement Mr. Bashar Hantouli CEO of Beecell said, “Nowadays mobile subscribers do not ask if a particular event is being covered by mobile, but rather ask what services are available for this event and through which technologies . Through the services we provide at Beecell we create a plethora of means to allow people to benefit from the latest in mobile content technology. We allow users to choose from a variety of mediums for content to be sent to their Mobile phones, and we on our part provide the mediums that adhere to people’s varying needs”.

Mr. Hantouli added that Beecell enjoys a regional connectivity which in turn enables it to cover regional events of this magnitude efficiently. “With our newly launched Gulf Cup WAP portal we have facilitated mobile users with means to not only download ring tones, wallpapers, animations, themes, and event video clips, but also to find out team standings, tournament statistics, match schedules, and historical information about the Gulf Cup. We hope by doing so we will continue to be the mobile based content provider of choice, and we promise that we will continuously work on creating unique mobile phone experiences for all”.