Beecell Launches Pepsi Football SMS Campaign with Mobile Network Operators in Jordan

Amman, Jordan (June 2010) – Beecell, a regional mobile value added services solution provider of interactive applications and mobile content, recently launched Pepsi Football SMS campaign with mobile network operators in Jordan. With this initiative, Beecell is to supply GSM operator connectivity and customer interactivity for Pepsi’s Football campaign “Unleash Your Passion and Win”. Throughout the campaign’s duration, and in line with Beecell’s strategy to provide its clients with top quality services, Pepsi lovers in Jordan have the opportunity to win spectacular prizes.

Consumers of Pepsi’s beverages, can now send an SMS containing the number placed on the back of the can lid, granting them automatic entry into a raffle draw to win 10,000 JOD every week. Once the SMS is sent, the participants will instantly receive “Oh Africa” ringtone, an anthem performed by Akon, the most influential hip-hopper and multi-platinum selling artist, as well as photos of Pepsi football players. This service is available for customers of Zain, Orange, and Umniah alike.

Commenting on launching this campaign Mr. Bashar Hantouli CEO of Beecell said, “We are pleased to launch Pepsi’s Football SMS campaign in Jordan. We have worked with Pepsi on similar campaigns, and we are glad that they have placed their trust in Beecell again to activate their mobile service in Jordan. Beecell has strong alliances with all mobile networks inside and outside Jordan, and is very capable to launch such campaigns on national and regional levels quickly and efficiently”.

Beecell is currently connected to over 30 mobile network operators in 15 countries across the Middle East and North Africa. The Company also currently partners with well over one hundred mobile content providers from the Middle East and around the world.

It is also worth noting that Beecell was launched in 2004 with the aim of providing its content services to GSM operators in the Middle East and North Africa, giving mobile users the opportunity to enjoy a wide gallery of Arabic and English language content including ring tones, wallpaper, themes, images and lots more.