Beecell-Sony BMG Expand Strategic Partnership.

Dubai, UAE (April 2013) – Beecell, a leading regional mobile value-added services solution provider, announced it has renewed its strategic partnership with Sony Music Entertainment offering Sony worldwide renowned content in Kuwait and Jordan and expanding the partnership level to reach mobile subscribers in Palestine.

“Beecell is proud about its several-year partnership with the leader in world Music Industry Sony BMG, offering their valuable content on multiple mobile platforms and interfaces in Jordan, Kuwait and recently in Palestine”, announced Mr. Bashar Hantouli, CEO of Beecell. He also stated that “this partnership is a confirmation of the need to bring international value to mobile subscribers in the MENA region through aggregators who are able to satisfy market needs and create bridges with content owners at the same time via a ready distribution network that makes quick time-to-market an achievable objective.”

Mr. Arun Sajjan, Head of Digital Business for Sony Music Entertainment Middle East commented on this by saying that: “Sony Music has always been honoured to work with Beecell who have been one of our most trusted partners in the Middle East since we have been doing business-”. He also commented “Beecell’s relations with the mobile operators in the region are an immense plus for us to be a part of the ever growing Value Added Services sphere in the Middle East”.